Rename is a media company based in Istanbul, Turkey, founded in 2022. The company sets the course and strategy for its films by meticulously preparing project files, budgets, and financial plans within the framework of #renameproject. It initiates projects by applying to project and script development, as well as co-production markets, at national and international film festivals, aligning with selected festivals' themes. Budgeting efforts are propelled forward through a comprehensive fund application strategy. Upon completion of the film development phase, the shooting preparation and production process are executed seamlessly with the #renameproduction team. A specific framework is devised for each film's content and dynamics in the realm of distribution and marketing. The company secures agreements with both national and international distribution companies, ensuring optimal exposure and reach for its films.